Marketing Manager

Location: Remote (with occasional travel)
Type: Full-time

About the Role

We’re an early-stage startup building something new, and we're looking for a Marketing Manager who thrives in ambiguity, thinks strategically, and loves to experiment. You’ll be responsible for owning the entire marketing function—developing a bold, testable strategy, executing campaigns, and adapting quickly based on real-world results.

This is not a maintenance role. It’s a builder role. You’ll create the marketing blueprint from scratch, test channels, identify what works, and scale it. You’ll lead everything from brand positioning and performance marketing to partnerships and growth experiments.

You’ll report directly to the CEO and work cross-functionally with product and operations. This is a rare opportunity to join at ground level, shape a brand from zero, and build the playbook as you go.

What You’ll Do

Marketing Strategy & Positioning

• Develop the brand’s positioning, narrative, and messaging frameworks

• Craft the go-to-market strategy across channels (paid, earned, owned)

• Identify key customer segments and translate insights into campaigns

• Define quarterly marketing OKRs and lead cross-functional planning

Marketing Execution

• Launch and manage paid campaigns (Meta, Google, etc.) across awareness and conversion funnels

• Set up and run experiments to test creative, audiences, copy, timing, channels, and formats

• Manage day-to-day content and creative production (initially solo or with freelancers)

• Analyze data to track CAC, conversion, engagement, and retention KPIs

• Own marketing ops: landing pages, UTMs, tracking, retargeting

Growth Experiments & Iteration

• Build and manage a testing roadmap: A/B tests, pilot programs, local activations

• Design and execute fast, cheap experiments to validate traction channels

• Work closely with product/ops to build marketing loops and referral programs

Brand & Partnerships

• Shape the visual and verbal identity of the brand as it grows

• Source and manage creative agencies, media partners, and event collaborators

• Represent the brand in community efforts, partnerships, and activations

What We’re Looking For

• 7–10 years of marketing experience, ideally in early-stage or high-growth startups

• Proven ability to build and execute marketing strategies from scratch

• Experience with both brand and performance marketing (full-funnel thinking)

• Comfortable running experiments and iterating based on real-world data

• Strong analytical and creative instincts—you can work a spreadsheet and write a hook

• Fluent in Arabic and English with regional consumer insight

• Proficiency with key tools: Meta Ads, Google Ads, GA4, Figma, Notion, etc. 
  Entrepreneurial mindset—you move fast, think clearly, and ship without waiting